Travel App Case Study

Project Overview

For this project, my task was to enhance the visual identity of a travel application by selecting the right images, colors, and typography. The text was provided, and my role was to ensure that the design elements worked cohesively to create an immersive experience for users.

Typography

To create a refined and readable text hierarchy, I selected two complementary typefaces:

• Merriweather (Serif) for labels – Its elegant style adds sophistication and enhances the travel app’s premium feel.
• Mukta (Sans Serif) for paragraphs – This typeface offers a modern, clean look, providing a striking contrast to the labels while maintaining readability.

Images

Rather than choosing generic travel images, I carefully curated visuals that corresponded with each specific paragraph of text. This approach allows users to visually connect with what they’re reading, making the experience more engaging and intuitive.

Color Palette

To maintain visual harmony, I extracted colors directly from the chosen images. Every color within the project is derived from the imagery, ensuring a seamless aesthetic. Additional considerations included:

• Using color highlights in text to emphasize important information and improve readability.
• Selecting a background color that unifies all other design elements while allowing text and images to stand out.

Overlapping Elements

To add depth and intrigue to the design, I incorporated overlapping elements. This technique:

• Enhances visual interest by introducing an extra dimension to the composition.
• Creates a cohesive link between separate design components, making the layout feel more interconnected.
• Engages the viewer’s eye by introducing an element of visual storytelling.

Simple geometric shapes like rectangles and circles were strategically placed behind images and text to create layers. This subtle yet effective approach added a dynamic quality to the design while maintaining clarity and usability.

Conclusion

By combining thoughtful typography, curated imagery, a cohesive color palette, and overlapping design elements, I successfully crafted a visually compelling interface for this travel application. The result is an engaging, immersive, and aesthetically pleasing experience that enhances user interaction with the content.