Client Overview: Splash Hungary Ltd. is a pioneering company specializing in eco-smart house projects. With a commitment to sustainability and innovation, the company focuses on providing cutting-edge solutions for environmentally conscious homeowners. Their primary goal is to drive sales and brand growth by showcasing their unique offerings to the right audience.
Challenges:In May, we embarked on a transformative journey with Splash Hungary Ltd. The challenges were significant but surmountable:
- Undefined User Persona: The client lacked a well-defined understanding of their target audience.
- Unfocused Content Strategy: The existing website lacked a clear and engaging content strategy.
- Lack of Visual Identity: The site's design did not reflect the innovative nature of the eco-smart house projects.
Our Approach:
- Defining the Buyer Persona:Our first step was to understand the client's current customer base and develop a comprehensive buyer persona. We gathered basic demographics and psychographics, identified challenges, and proposed solutions. The cornerstone of our approach was crafting a compelling value proposition that would serve as the foundation for the entire website.
- Information Architecture:With a solid understanding of the client's business needs, wants, and goals, we meticulously designed the information architecture of the website. This process ensured that the structure would effectively communicate the client's unique selling points.
- Content Strategy:We moved forward with the content strategy only after obtaining client approval, ensuring that no critical information was overlooked. This collaborative approach was essential in aligning our efforts with the client's vision.
- Wireframe and Design:Upon approval of the content strategy, we developed wireframes to establish the site's visual layout, typography, and overall aesthetics. Feedback from the client was integrated to create a distinct look and feel.
- High-Fidelity Design:We transitioned from wireframes to high-fidelity designs, bringing the website's appearance and feel as close to the finished product as possible. This design underwent further scrutiny to ensure it met the client's expectations.
- Webflow Development:With a finalized design and a shared vision, we proceeded to the Webflow development stage. This involved a focus on accountability, accessibility, and on-site SEO optimization to enhance the site's visibility.
Additional Efforts:
- Photography: We incorporated high-quality, professionally taken photographs of eco-smart homes, giving the website a visually appealing, modern, and authentic look. These images enhanced user engagement and reflected the innovative approach of the client’s projects.
- Facebook Ads – Lead Generation: To boost brand awareness and generate leads, we ran a targeted Facebook ad campaign that focused on homeowners interested in eco-friendly solutions. We optimized the ads for lead generation and qualified leads through two methods:
- Lead Form Ads: Facebook lead form ads were created to collect relevant information from potential clients. These forms captured critical details such as contact info and their interest in specific eco-smart house solutions.
- Messenger Ads: We also utilized Messenger ads to directly engage with leads in real-time. These interactive conversations helped qualify leads, answer questions, and guide prospects through the sales funnel.
Outcome:
The collaboration with Splash Hungary Ltd. was marked by a smooth workflow and active engagement throughout the entire process. Márk from Splash was always receptive to our questions and open to considering our suggestions, fostering a dynamic and productive partnership.
The result is a visually appealing and user-friendly website that showcases Splash Hungary Ltd.'s eco-smart house projects effectively. The site can be accessed at www.ecosmarthouse.hu. The Facebook ads campaign successfully generated a stream of qualified leads, improving the client’s sales funnel and supporting the company’s growth goals.
Conclusion:
This case study illustrates the successful transformation of Splash Hungary Ltd.'s digital presence, aligning it with their mission to promote eco-smart house projects. Through a combination of thoughtful strategy, high-quality design, and effective digital marketing, we were able to create an experience that resonated with the target audience.
The journey was marked by creativity, collaboration, innovation, and a shared commitment to driving sales and brand growth.
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